Paid Media Specialist

About the position.

About GoLogic

Want to be part of the solution? GoLogic Group isn’t your run-of-the-mill business. We’re a tech company focussed on finding solutions that improve lives. We’ve been doing it for nearly two decades!

The competition would love to match our incredible level of all-around customer service, but that magic lies within each of the awesome people that we employ. GoLogic hires driven and talented individuals that dream big, work hard, and appreciate a good challenge!

About the role

The Paid Media Specialist is responsible for setting up, optimizing, and reporting on digital advertising campaigns across the entirety of the GoLogic Group portfolio of brands. This position is primarily focused on B2B, paid search ads within the Google, LinkedIn and Bing advertising platforms. Campaigns will also include retargeting, display, and video ads. This position includes 25% strategy, budget allocation, client communication, and 75% hands-on research, implementation, optimization, and reporting on campaigns. Looking for an individual contributor who can work seamlessly with our in-house marketing team.

Main Duties and Responsibilities

  • The essential functions of this Specialist position include the following:
  • Experience or interest in the B2B software, technology sector is a plus
  • Driven, forward-thinking individual with the ability to come up with creative digital advertising solutions
  • Must be a team player that is also comfortable working independently
  • Ensure implementation of best practice guidelines and follow company processes
  • Actively collaborate with Marketing Director and team to align digital advertising campaigns with other ongoing initiatives
  • Ability to communicate professionally on team meetings and via email
  • Ability to manage multiple accounts, regions and tasks with effective resolution of conflicting priorities
  • Perform digital advertising audits
  • Management of ad budgets, text ad creative, and keyword research
  • Analysis of campaign data and reporting on recommendations and strategy on a monthly basis
  • Management of ad budgets, A/B testing ad creatives, keyword research, setting up audiences, and optimizing for conversions and KPIs
  • Setup and ongoing optimization and management of PPC/Digital Advertising campaigns for multiple brands  

Skills and Experience

  • Knowledge of SEO, online search mediums and social media and an understanding of how all of these channels work together with advertising is a plus
  • Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
  • Knowledge of Facebook Business Manager  
  • Knowledge of LinkedIn Campaign Manager
  • Google Analytics (Google Tag Manager experience a plus)
  • Google Ads Certification required
  • Minimum of 2 years of Digital Agency experience required
  • Minimum of 2 years of Google Ads account management experience required

Benefits and perks with the job

  • Working on the beautiful Sunshine Coast, QLD!
  • Ergonomic stand-up desks, chairs, and dual curved 27" monitors
  • An enviable health and wellness program that provides you with a quarterly allowance to join a gym, see a masseuse, visit with a counsellor, learn a new skill, or something else that might help improve your life
  • Access to an in-house first-class massage chair
  • Access to in-house staff fitness and yoga studio
  • Option to see in-office osteopath, counsellor, yoga instructor, and/or reiki practitioner each month.
  • Option to work from home each Friday
  • Absolutely delicious gourmet lunches served Monday through Thursday by our corporate chefs

Employer questions

Your application should include answers to the following questions

  • Do you have any formal qualifications in Paid Ads or surrounding fields?
  • Do you have a Google Ads Certificate?
  • How many years of Digital Agency experience do you have?
  • How many years of experience do you have in Google Ads Account Management?
  • What best describes your right to work in Australia?
  • What's your expected annual base salary?

Brand

GoLogic

Location

Maroochydore, Sunshine Coast

Employment Type

Full Time

Date created

December 22, 2021

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