Last Updated

December 23, 2021


The following are guidelines and rules surrounding the use of our brand, which reinforces our values, vision and mission. The guide will not be able to predict each unique situation, but will help refine your approach and create a path for using our brand materials in a purposeful way.

The Notifyre brand is held to a high standard. The brand, perception and reputation of Notifyre is maintained under strict control. Where the brand is represented, whether that be externally or internally, we expect that it is held to that same high standard across all channels. We reserve the right to deny any use of brand materials, such as our logo and brand elements for any reason, at any time. If you have any questions concerning the content of this guide, please don’t hesitate to reach out to the Marketing team.

About the brand

Since 2000, we’ve helped move physical faxing to a paper less cloud-based solution. Believe it or not, to this day, faxing is still a prominent method of secure information exchange in healthcare and other sectors around the world.

What we do

Notifyre is a multi-channel communications platform that combines traditional messaging mediums like fax and SMS, as well as providing users a gateway to new technologies like verified messaging and secure file transfer.

Mission Statement

To provide best-in-class digital messaging products and services, including an online environment to assist businesses using legacy mediums, like fax and SMS, transition to modern, secure and intelligent communications tools and workflows.

Our voice


Edgy – bold yet fun in our own unconventional way

Hip & modern– bring a fresh new face to old systems

Innovative – technology that’s disrupting the market

Problem solver – we ‘re creating products to solve real problems

Modest – don’t forget where we came from – paying tribute to our faxing origins

Use of our brand name

Our brand name is Notifyre. Please use our brand name in the way it has been designed. Do not add words onto the brand name and do not remove letters. You may use the excerpt 'fyre' as a brand positioning statement elsewhere. An example of this is "What's getting our customers fyred up."

Tone of Voice

Professional but fun

We play on our roots; we know where fax came from and how we want it to evolve in an edgy, fun tone.

Simple & true

Simple use of language directed towards our buyer personas.Whether it be a Developer or GP – ensure language is clear, relatable and easy to understand.

Engaging & relatable

Communicate with customers in a clean, simple way. Engage customers in conversation.

Trustworthy & reassuring

We want to build a sense of trust, reassurance and peace of mind in the services we offer.


Fyre up your business communications.

Take your business communications to a new level.

Level up your business communications.

Multi-channel communications hub.

Scale and evolve your messaging systems.

Revolutionise the way your organisation communicates.

Simplify your business communications.

Centralise your business communications.

Faxing. Evolved.

Modernise the way you fax.

Transform the way your organisation communicates.

Streamline your fax communications.

Logo Guidelines.

The Lockups

The brand logo identifies the Notifyre brand as a whole. Use this logo to represent everything about the Stirdie Brand.This logo is a locked artwork and must not be edited in any way.

Colour Variations

Each brand logo lockup has several colour variations for use on different background types, tones, and colours. When in doubt, use the most legible version of the logo for the available background. For printed executions, special care should be given to ensure logo legibility on the final media or material used.

Icon Colour Variations

Icon-Only Lockup

When subtlety is desired, the Stirdie icon can be used in place of a full brand logo lockup.When this mark is used, ensure that our brand name is visible near or in relationship with the icon


Clear space, or negative space, is the area that surrounds the logo that is completely clear of any other graphical element. Clear space helps the logo stand out from the rest of the elements on the page and ensures legibility, even at small sizes. As a general rule, the more clear, or negative, space around the logo, the better. At a minimum, there should be clear space equal to the width of the Notifyre "N" letter on all four sides of the logo. Using an element from the logo as a unit of measurement ensures enough clear space at any size. When using the icon on its own, a minimum of 1/2 of the icon's width should be clear space.

Logo clearspace should be at a minimum of the width of the Notifyre "N' on all four sides.
Icon clearspace should be at a minimum of 1/2 of the icons width.

Background Control

Contrast is the name of the game when considering placing the logo on any background. Our logo should not only be legible; it should also make a clear, strong statement when used. If there is not enough contrast between the logo and the background, the presence of the logo is weakened. The logo may be placed on photographs, textures, and patterns as long as there is enough contrast for the logo to be visible.

Logo Placement

Placement of the logo on canvas is vital to a consistent visual style. Where our logo is placed communicates a great deal about our brand’s visual style. As a general rule, our logo should not be centred in an area. We typically favour a left-aligned layout with the logo aligned to the primary grid line—the spine. Exceptions to this rule will inevitably surface.